Rob Carrick on Money, Markets, and Financial Planning

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Key Money Insights from Rob Carrick at Neontra’s First Financial Wellness AMA

6 minute read

Neontra kicked off its new expert series with a live “Ask Me Anything” session featuring Rob Carrick, one of Canada’s most trusted voices in personal finance. Here’s what he shared about saving, debt, investing, retirement, and navigating a tough economy.

Below is a recap of the valueble insights Rob shared during our session, from navigating today’s volatile financial landscape to building better habits around saving, spending, and investing.

Why Today’s Financial Environment Is One of the Hardest Ever

Rob has covered nearly three decades of economic cycles, bubbles, crashes, recessions, and more. Yet he believes today’s conditions may be one of the most challenging period Canadians have faced during his career. Inflation, geopolitical uncertainty, disrupted global markets, and high living costs are creating a persistent feeling of financial instability.

His message: Stay alert, stay grounded, and stay proactive.

Rob’s #1 First Step for Anyone Feeling Overwhelmed

If you don’t know where to start, Rob’s advice is simple: start saving something.

You don’t need 10% of your income from day one. Even $50 per paycheque builds the momentum and confidence needed to take control of your finances.

If you have high-interest debt, especially credit cards, prioritize paying that down first.

Advice for Millennials & Gen Z: Don’t Give Up

Many young Canadians fear they’ll never reach major milestones homeownership, financial stability, retirement. Rob urges them not to despair.

Your 20s and early 30s are for career-building. Most people can still reach their goals maybe just later than previous generations. Patience and consistent habits matter more than timing.

Finding Balance: The Power of Saying “No”

Rob introduced one of the session’s most memorable concepts: use your “no” muscle.

With social pressure and frictionless digital spending pushing Canadians to spend more than ever, balance comes from learning to decline things like trips, luxuries, or experiences that don’t fit your financial reality.

Open Banking: A Transformation Coming in 2026

Rob expressed strong optimism about open banking and its potential to unlock innovation for everyday Canadians. With secure, permission-based access to financial data, he expects a surge of apps and services that make financial planning easier and more accessible.

This is exactly the future Neontra is building toward.

Investing Guidance: Stay Diversified & Avoid Market Timing

Rob cautioned against trying to predict the perfect moment to buy or sell.

  • Build an all-weather portfolio.
  • Use diversification across Canada, the U.S., and international markets.
  • Hold some bonds or cash especially if you’re nearing retirement.
  • Avoid panic selling. Even professionals rarely get timing right.

His biggest investing regret? Not buying more when markets were down.

RRSP vs. TFSA vs. Non-Registered Accounts

For someone with a maxed-out TFSA, Rob’s view was clear: use an RRSP next.

The decades of tax-deferred growth outweigh the eventual tax bill, especially if your retirement income is lower than your peak working income.

Retirement Planning: Focus on Income, Not Age

Instead of asking “What age should I retire?”, Rob suggests asking:

“Do I have enough income to support the lifestyle I want?”

Your savings, CPP, OAS, pensions, and investments should combine to form a sustainable income not just a lump sum.

For those without a pension, Rob suggested consider 2–3 years of living expenses in cash to avoid selling investments during market downturns.

How to Curb Overspending: Add Friction

Digital payments have made overspending too easy. Rob’s practical fix:

  • Use cash for discretionary spending.
  • If not cash, use debit card instead of a credit card.
  • Delete frictionless payment apps when necessary.

Seeing money leave your hand or your bank account in real time creates natural boundaries.

Pay Yourself First

Rob believes in the philosophy: Pay yourself first.

Rather than tracking every spending category, focus on setting aside savings or investment contributions first, paying your debts, and then spending from what’s left. For many Canadians, this approach works far better than a strict budget..

Final Thoughts

This session confirmed what we at Neontra believe: clarity leads to confidence. Whether you're saving for the first time, preparing for retirement, or simply trying to reduce financial stress, tools and education matter and we’re committed to providing both.


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Stay tuned for more events in the Neontra Expert Series.

Watch the full AMA session with Rob Carrick here: →